With the new Guinness Storehouse Exclusive Collection. We've teamed up with our suppliers to create a 100% BCI cotton fashion range, conserving quality and style. All the products in the collection are made from the BCI - Better Cotton Initiative, 100% Recycled Yarns and 40% Recycled Polyester (Plastic Bottles).

Better Cotton Initiatives

"We believe in a more sustainable future for everyone, doing the right thing ethically and environmentally. From nurturing our people to caring for the planet, we fully understand the responsibility we have as a garment manufacturer. So we are very pleased to share with you our new sustainable fashion edits that are made from 100% Organic Cotton. Taking care of the farmers who grow the cotton, conserving water, supporting biodiversity and heathy soils, eliminating hazardous toxic pesticides from water, air and soils".