Guinness X Native Denims
History tells us that in 1908 John Ireland supplied garments for Guinness staff. We’re joining forces with their consumer-facing brand, Native Denims to create an authentic collection inspired by the original workwear worn in the brewery in the 1900’s.
Based in the heart of Dublin, Native Denims rediscovers the art of denim with heritage techniques and decades-old machines.
A Story 100 years Long
Discover the historical connection between John Ireland (Native Denims) and Guinness through a preserved invoice from 1908.
MADE TO LAST
Experience the superior craftsmanship of our quality cotton denim, built to last, maintaining up-to-date fashion character.