Guinness X Native Denims

History tells us that in 1908 John Ireland supplied garments for Guinness staff. We’re joining forces with their consumer-facing brand, Native Denims to create an authentic collection inspired by the original workwear worn in the brewery in the 1900’s.

  • NATIVE DENIMS

    Based in the heart of Dublin, Native Denims rediscovers the art of denim with heritage techniques and decades-old machines.

  • A Story 100 years Long

    Discover the historical connection between John Ireland (Native Denims) and Guinness through a preserved invoice from 1908.

  • MADE TO LAST

    Experience the superior craftsmanship of our quality cotton denim, built to last, maintaining up-to-date fashion character.