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Guinness x Awave Apparel

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Celebrating excellence

Guinness has partnered with Awave Apparel to launch an exclusive collection. Introducing innovation and creativity to our designs.

Empowering change, with style

Our friends at Awave apparel are focused on changing the impact of clothing to our planet without compromising comfort and style.

About awave

Stephen and Eric, childhood friends from Dublin, founded Awave during the pandemic to create a purpose-driven brand minimizing environmental impact. Awave removes plastic from oceans for its products, with each garment featuring dots symbolizing bottles eliminated.