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Guinness x Awave Apparel

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Screen Printed in Dublin

Guinness has partnered with Awave Apparel to launch an exclusive collection that introduce innovation and creativity. Every products in this collection are screen printed in Dublin!

Empowering change, with style

Our friends at Awave apparel are focused on changing the impact of clothing to our planet without compromising comfort and style. So far, we've removed 44,000 plastic bottles from ending up in the ocean! We are very grateful for this collaboration to contribute to helping this cause.

About awave

Stephen and Eric, childhood friends from Dublin founded Awave during the pandemic to create a positive impact. Living in athleisure, Stephen and Eric couldn't find a brand that fully embraced their values. So, they created Awave—a brand built with purpose at its core, aiming to spark real innovation in the industry, minimizing the environmental impact. AWAVE products are made by removing plastic from our oceans, and from circulation in general. On each garment you’ll find a small graphic made of dots. Each dot represents a plastic bottle you’ve helped us remove from our environment.