MEET SUSAN
Discover the passionate Susan. For years, dedicated to handcrafting jeans and other items in Dublin, creating timeless pieces that reflect our commitment to quality.
A STEP INTO THE PAST
The Native Denim atelier is like a museum. Filled with decades-old sewing machines, stepping in it feels like going back in time and re-discovering an art almost lost.
CAREFULLY CRAFTED
Thanks to our Guinness Archive, Native Denim went through 100-year-old photos and took inspiration in doing this collection.
100 YEARS IN THE MAKING
The connection between the two brands goes a long way. John Ireland, the company that owns Native Denim, was producing uniforms for Guinness employees back in 1908.