Discover the passionate Susan. For years, she has been dedicated to handcrafting jeans and various other garments in Dublin, creating timeless pieces that reflect our commitment to quality.

The Native Denims atelier is like a museum. Filled with decades-old sewing machines, stepping into the studio feels like going back in time and re-discovering an art almost lost.

Thanks to our Guinness Archive, Native Denims went through 100-year-old photos and took inspiration in creating this collection.

The connection between the two brands goes back a long way. John Ireland, the company that owns Native Denims, was producing uniforms for Guinness employees back in 1908.